Well I think
as designers
we realize that design is a signal of intention
but it also has to occur
within a world
and we have to understand that world
in order to imbue our designs
with inherent intelligence
so when we look back
at the basic state of affairs
in which we design
we, in a way, need to go
to the primordial condition
to understand the operating system
and the frame conditions
of the planet
and the exiting part of that
is the good news that's there
because the news is the news of
abundance
and not the news of limits
and I think as our culture
tortures itself now
with tyrranies
and concerns over limits
and fear
we can add this other dimension of abundance
that is coherent
driven by the sun
and start to imagine what that would be like
to share

Commerce on the other hand is relatively quick
essentially creative, highly effective and efficient
and fundamentally honest
because we can't exchange value for very long
if we don't trust each other
So we use the tools of commerce primarily for our work
but the question we bring to it is
"How do we love all the children of all species for all time?"
So we start our designs with that question
Because what we realise today is that modern culture
appears to have adopted a strategy of tragedy
If we come here and say well I didn't intend to to cause
global warming on my way here-Its not part of my plan
Then we realise that it's part of our De facto plan
Because it's the thing that's happening
because we have no other plan

So if you don't have an end game of something delightful
then you're just moving chess peices around
if you don't know you've taken the king

So perhaps we can develop
a strategy of change that involves humility

So as Kevin Kelly pointed out
There is no end game, there's an infinite game
And we're playing in that infinite game
and so we call it Cradle to Cradle
Our Goal is a delightfully diverse, safe, healthy and just world,
with clean air, water, soil and power
-economically, equitably, ecologically and elegantly enjoyed-Period!
Which part of this don't you like?

What is precious inside us does not care to be known by the mind in ways that diminish it's prescence.

"If a man speaks his mind in a forest, and no woman hears him, is he still wrong?"
http://www.ted.com/index.php/speakers/view/id/69

"We are educating people out of their creative capacities".

I heard a great story recently, I love telling it, of a little girl who was in a drawing lesson, she was 6 and she was at the back, drawing, and the teacher said this little girl hardly paid attention, and in this drawing lesson she did. The teacher was fascinated and she went over to her and she said, "What are you drawing?" and the girl said, "I'm drawing a picture of God." And the teacher said, "But nobody knows what God looks like." And the girl said, "They will in a minute."

(his son's Nativity play)...the first boy said, "I bring you gold." The second boy said, "I bring you myrhh." And the third boy said, "Frank sent this."

What these things have in common is that kids will take a chance.
If they don't know, they'll have a go.
Am I right?
They're not frightened of being wrong.

Now, I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong.

And we run our companies like this, by the way, we stigmatize mistakes. And we're now running national education systems where mistakes are the worst thing you can make.

And the result is, we are educating people out of their creative capacities.